Most people use Claude like a search engine. They ask vague questions and get vague answers. The business owners who actually get ROI from AI are the ones who write prompts like they're briefing a very smart employee.
Here are 27 prompts, organized by function, that produce real business output.
Sales & Lead Generation
1. "I sell [product/service] to [ideal customer]. Write a 5-email cold outreach sequence. Each email under 120 words. Tone: direct, no hype. Subject lines that don't sound like marketing."
2. "Here are 10 objections I hear from prospects: [list]. For each one, write a 2-sentence response that acknowledges the concern and pivots to value without being pushy."
3. "Write a 60-second voicemail script for following up with a prospect who went quiet after a proposal. Friendly, not desperate. End with a clear, easy next step."
4. "Analyze this sales email and rewrite it to be 40% shorter without losing the core message: [paste email]"
5. "Create a qualifying question framework for my sales calls. I need 7 questions that help me understand budget, timeline, decision-maker, and pain point: without it feeling like an interrogation."
Customer Service
6. "Write a response to this negative Google review that acknowledges the issue, doesn't make excuses, and invites the customer to contact us directly: [paste review]"
7. "Create an FAQ document for [your business]. Include 15 questions a new customer would realistically ask, with clear, plain-English answers."
8. "I need a customer re-engagement email for clients who haven't purchased in [X days]. Tone: warm, not salesy. Offer value first. Keep it under 150 words."
9. "Draft a service recovery email for a customer who had a bad experience. Acknowledge, apologize, and offer a specific resolution. No corporate speak."
Operations & Internal
10. "Write an employee onboarding checklist for a new [job title] at my company. Include first day, first week, and first 30-day milestones."
11. "I need to document this business process so anyone on my team can follow it: [describe process]. Turn this into a numbered step-by-step SOP with clear decision points."
12. "Review this vendor contract section and explain in plain English what I'm agreeing to, what the risks are, and what I should negotiate: [paste section]"
13. "Create a weekly team meeting agenda template for a [team size]-person team focused on [goals]. Include standing items and a format that takes no more than 30 minutes."
14. "Write job posting for [role]. Requirements should be realistic, not a wishlist. Tone: direct and human, not corporate. End with what makes this role worth applying for."
Marketing & Content
15. "Write 10 LinkedIn post ideas for a [type of business] that would resonate with [target audience]. Each should make a specific point, not generic business advice."
16. "Turn this blog post into: a LinkedIn post, a 3-tweet thread, and an email newsletter intro: [paste post]"
17. "Write a Google Business Profile description for [your business]. Under 750 characters. Lead with what you do, who you serve, and why someone should choose you over a competitor."
18. "I need a homepage headline and subheadline for [business]. Core what you get: [describe]. Audience: [describe]. Give me 5 options, ranked by strength."
19. "Write a case study template I can use after every client project. Include: situation, challenge, approach, result, and a client quote placeholder."
Finance & Strategy
20. "I need to raise my prices. Help me write a price increase email to existing clients that explains the change, frames it around value delivered, and minimizes churn risk."
21. "Analyze this business idea for hidden risks: [describe idea]. What are the top 5 things that could go wrong in the first 90 days?"
22. "I'm considering [two options]. Build a simple pros/cons analysis. Weight the factors by: long-term revenue impact, operational complexity, and customer experience."
23. "Write a 90-day business plan for [goal]. Include weekly milestones, key metrics to track, and 3 potential blockers with mitigation strategies."
AI & Automation Specific
24. "I want to automate [specific process]. Describe step by step how an AI agent could handle this, what data it would need, and what human oversight points should exist."
25. "Review my current tech stack: [list tools]. Identify redundancies, gaps, and integration opportunities. Prioritize by ROI impact."
26. "Write a prompt I can use every Monday morning to generate my weekly business priorities based on these inputs: [list what you track]"
27. "Act as a business operations consultant. I'll describe my business in 3 sentences. Ask me the 10 most important questions you need answered to identify where automation would create the highest ROI."
How to Use These
Copy, paste, and replace the bracketed sections with your specifics. The more context you give Claude, the better the output. If the first response isn't right, say "too formal" or "shorter" or "more specific to [X]": Claude adjusts well to direct feedback.
These aren't magic. They're a starting point. The real skill is learning to iterate on the output until it's actually useful. That's a skill that compounds over time.
Sources & Further Reading
Anthropic: Claude Prompt Engineering Guide
OpenAI: Prompt Engineering Best Practices
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Tools That Actually Work
The exact tools we use to build AI systems for Las Vegas businesses:
- Zapier — Workflow automation between any apps. Start free. - Make (Integromat) — Visual automation for complex multi-step workflows. - Notion — All-in-one workspace for operations and documentation. - Jasper AI — AI writing for marketing and business content. - Monday.com — Project and operations management for growing teams.
Want us to implement these for your business? [Book a free consultation](/consultation).
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